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Navigating 
Real Policy in
Virtual Worlds

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We are a policy and public affairs consultancy specialising in mobile and video games. We support games companies to anticipate, understand, and engage with changes in regulation and policy. We’re here to help create the best environment for players, for creativity, and for growth. 

Recent Publications

CAP enforcement notice on loot box disclosures

27 February 2026

8 min read

2025 Policy Wrap-Up

18 December 2025

12 min read

Proposed UK social media ban and its impact on video games

27 February 2026

6 min read

CMA enforcement action pt 1 – fake countdowns

28 November 2025

5 min read

Gaming Equipment Layout

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The Loop

Flux Digital Policy’s monthly newsletter

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