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What we do

Tech regulation is undergoing big changes, which means that games companies need to up their engagement with live policy issues, whether that means getting involved for the first time or building on an existing strategy. We're here to help.

 

The sheer variety of business models and services in the video games industry means that it's really important for all voices to be heard, from the biggest to the smallest, and from mobile to console and desktop. Regardless of your size, reach, or platform, Flux can help you understand what changes are happening, how the process works, and what it all means for your business in practice. We can work with you to respond to consultations, engage with policymakers, and look at what else might be coming down the track.  

 

For companies with an embedded public policy strategy or teams seeking additional support, we can also provide assistance. Our team has experience leading on sector-wide policy campaigns and individual public affairs strategies, and with a wide range of clients in the gaming sector. Let us know your specific needs and we'll take it from there.  

The team

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Dr Celia Pontin
Director of Public Policy and Public Affairs

An expert in her field, Celia has 10 years’ experience navigating complex public policy and regulatory landscapes, particularly within the games industry.

 

​Previously, she held key policy roles at regulatory bodies including the ASA, CAP, and Ofcom. She has also lead on highly successful public affairs campaigns for telecoms provider Hyperoptic.

 

Celia's extensive experience working closely with policymakers at DSIT and DCMS, Ofcom, CAP, and the CMA, as well as engagement with MPs and Peers, underscores her deep understanding of the regulatory environment and her ability to engage meaningfully on policy decisions.

An ardent advocate for the value of games as a cultural output, Celia holds a PhD in the complexity of video game narratives from the University of Kent.

We have worked with...

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