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What we do

Tech regulation is undergoing big changes, which means that many companies are finding that they need engage with live policy issues, whether for the first time or in a more pro-active way. We are here help.  

 

The sheer variety of business models and services in the video games industry means that it is really important for all voices to be heard, from the biggest to the smallest and from mobile, to console and desktop. Regardless of your size, reach or platform, Flux can help you understand what changes are happening, how the process works, and what it means for your business in practice. We can work with you to respond to consultations, engage with policy makers, and look at what else might be coming down the track.  

 

For companies with embedded public policy strategy or teams seeking additional support, we can also provide assistance. Our team has experience leading on sector-wide policy campaigns and individual public affairs strategies, and with a wide range of clients in the gaming sector. Let us know your specific needs and we will take it from there.  

The team

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Dr Celia Pontin
Director of Public Policy and Public Affairs

An expert in her field, Celia has 10 years’ experience navigating complex public policy and regulatory landscapes, particularly within the mobile games industry.

 

​Previously, she held key roles at major industry organisations and regulatory bodies including: Hyperoptic, CAP and Ofcom.

 

Celia's extensive experience working closely with policymakers at DSIT and DCMS, Ofcom, the ASA, and the CMA, as well as engagement with MPs and Peers, underscores her deep understanding of the regulatory environment and her ability to engage meaningfully on policy decisions. 

We have worked with...

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