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Latest Publications

At Flux, we love turning complex policy issues into clear, accessible insights. From sharp news analysis and thought-provoking event talks to our signature 'FluxExplains' articles - we break it down, so you can easily pick it up.

New EU CPC Principles on In-game Currencies

7 min read

Ofcom consultation on Online Safety for Women and Girls

7 min read

The ASA’s Report on harmful depictions of women in in-app ads

6 min read

As Seen In

Never ones to keep our thoughts to ourselves, we don’t just spread the word on industry regulation through our own publications, we like to meddle elsewhere too, adding our two pence to articles and speaking up at events.

Podcast: The EU's Digital Fairness Act and what it means for the games industry explained

21 October 2025

“The games industry should absolutely be sitting up and paying attention”: The Mobile Mavens debate the Digital Fairness Act

9 October 2025

The Digital Fairness Act consultation, but for actual human beings

14 October 2025

The Loop

Our carefully curated, sometimes witty, take on the serious issues that have affected games regulation and policy over the past month. In just a few scrolls, you will have the knowledge required to understand, anticipate, strategise and engage in existing and emerging developments across the industry. No payment required, just be sure to recommend us to a friend.

The Loop December
The Loop October
The Loop November
The Loop September
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